Our People

Geoff Hirsh: Chairman

A marketing professional with 30 years experience, Geoff "cut his marketing teeth" in senior sales and marketing roles at Cadbury Schweppes and Duracell before starting his own Integrated Marketing Agency in 1991.
His expertise in developing effective online marketing solutions for large corporations and his ability to separate "must haves" from "nice to haves" is clearly reflected in Blue Fin's current product mix and in our ongoing new product development program.

See some of Geoff's recent work at AdMail

See Geoff’s professional profile on LinkedIn

Geoff Ellison: CTO

For the last 20 years, Geoff has been designing, building, deploying and managing complex IT solutions for large corporations in Australia, South Africa and New Zealand.
His keen sense of what is needed and his high-level technical skills are evident in the advanced functionality, user-friendly customer interface and integration of the Blue Fin product suite.

See Geoff's Home Page

See Geoff’s professional profile on LinkedIn