COMING SOON

Extensive market research has proven that it typically costs at least ten and often as much as 20 times more to generate the first sale from a non-customer (in terms of marketing $ invested) than it costs to generate a repeat sale from an existing customer.

Whatever the ratio that applies in your business, this issue underscores the importance of treating your existing customers well and focussing at least part of your energy on encouraging them to buy from you again.

Blue Fin Promote is a tool that has been designed to help you quickly implement promotions that will accelerate the repeat purchase cycle. It has the added advantage of offering you a no-cost data capture process that dovetails with other tools like Blue Fin Mail and Blue Fin Survey that are designed to help you increase your customer insight and build customer loyalty.